Way back when, when that first clever multicellular organism came up with the idea of breathing, there were a few holdouts. "Breathing!?" they said. "That's a stupid idea. We've been being born and then flopping around dying for generations! If it was good enough for our ancestors, it's good enough for us!" And then they'd flop around and die. Now no sign of them remains on the planet.
But the breathers? They took over. Their descendants (which includes us!) are everywhere.
Way back when, breathing was the future.
Now? Free refills is the future.
And the future is now.