It occurred to me over the weekend that perhaps we're doing this whole goal-setting thing wrong. Generally we state our goals like this: My goal is to achieve x.
For example: "My goal is to hit my drives 210 yards and straight."
Why might this be a problem? When we speak this way, the goal becomes an object, some shiny thing that exists out there. It's just a thing we hope to obtain. We might as well be saying, "My goal is to have a Ferrari."