Good question, and yes it is.
Free Refills means at least seven things:
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It all started with a great idea.
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Nothing beats anice cold beverage. (Is the break there between "a" and "nice" or "an" and "ice?" Here at Free Refills, we're pretty sure it's both, so we do neither.)
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This Is Not A Blog, and these are not blogposts. They're not even pieces. They are Refills. Enjoy.
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The idea of charging for content on a per-unit basis is deeply culturally ingrained, but in a world in which it's possible to copy digital content infinitely with no loss of quality, charging per-unit is a little weird, don't you think? There's got to be a better way.
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The better way is to support the writer directly, so that s/he can continue to create without fetter. If the creator can create without fetter or fear, then giving away the work in digital form is not just doable, it's best. Then everyone can get a Free Refill for their Cup of Delight.
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The dominant money-making model in the digital world is supporting your content with advertising. But here on Free Refills, you'll won't see any advertising, ever. Advertising is a poison, and I won't be a part of it. (Should the opportunity ever arise, I'll take sponsorship, which is different.)
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In a delightful coincidence that I was unaware of when I first conceived of what I was going to do with my website, free refills describes the ultimate day-on-the-mountain experience in skiing and snowboarding. In mountain vernacular, free refills means the rare and joyous occasion when it is dumping snow so hard that your tracks from your previous run are filled in by your next run. When that happens, it is pretty much the best thing in the entire world.
Free refills of any and every sort make the world a better place.