Before we go on, read this piece from August 19, 2015. (You can ignore the first paragraph.)
That was written over two years ago, and it expresses essentially the same things that I was writing about last week. I point it out here today because the last two paragraphs say better than I have recently been able to the thinking regarding Free Refills and what it is I'm doing and hoping to do here.
I'm not thrilled to see that I haven't come very far with respect to this issue in the two years since I published that piece. On the other hand, it's good to see me express succinctly what it is that I'm trying to do here, and to see that I've been connected to a certain vision from the very start.