II. The work needs to be remarkable.
The people who care enough to read what I'm doing now--that's you-- need to care enough and believe in the work enough to recommend it to others, word of mouth surely being the best path to a steady readership, a steady readership (I believe) being one of the first steps to coaching clients and thus a regular income stream.
While it's lovely to ask you to pass Free Refills on to others--and I am! Please recommend this work to others! Our cups runneth over!--to actually inspire word of mouth, the work needs to be remarkable. It needs to be remarkable in the literal sense, "deserving notice, comment, or attention," but I believe it also needs to be remarkable in the colloquial sense, "something striking, unusual, even amazing." Why? Well, first of all and most importantly, because I'm capable of work of that quality. No one in the world is served by me operating at less than my full potential. (By the way, I make this statement not as just a comment to myself about myself, but also as a piece of advice I want to consistently share with the world at large: no one in the world is ever served by you holding back your gifts. No one, not ever. Let your light shine.)
Second of all, because in a world with as many options as ours for engaging with content, anything less than the second meaning of remarkable isn't likely to hold people's interest for long.
I have my work cut out for me. I guess I better start sewing.