On the Marketing (or Lack Thereof) of My Work

Let me not denigrate the simple value of putting out work. In the Free Refills project so far, the person whose needs I primarily have been considering has been myself: I promised I would publish every weekday and doggone it, I have done exactly that.

Which is fantastic. My skill at taking the risk of getting things out there has improved dramatically over the last going-on-two-years, because there's nothing that you practice dailyish for that length of time without seeing some improvement.

That I've given myself permission to not promote my work, indeed, have used that exact permission to allow myself to continue to explore the question of the work's value in the work itself, may have served me until now. I hoped that iterating over and over again around this particular question would ultimately lead me directly to the answer, a hope that has proved, sadly, false.

My heart was very much in the right place. I resolutely did not let that I didn't know what I was doing keep me from doing something. I give myself credit for that. But it's time to let the world know what I'm doing, with the (somewhat frightening) understanding that the work I'm doing will have to change as a result. Whatever comfort zone I have established will shortly be disappearing.

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