A couple of months ago, I published a piece in which I said that I'd figured out how to organize Free Refills so that it truly supports my assertion that I'm building something lasting here. A few weeks later I wrote that I had figured out how to reformat the site to properly communicate the work that I'm trying to do now. In each case, I said that it all came to me in a big download.
A big download? How intriguing! How sexy!
And then did I zero-draft an explanation to myself about how it all will work? Did I go to my notebook and draw up some mock-ups and tree diagrams explaining the site's structure? Or did I instead leave it all sitting in my brain, in the expectation that I'd remember it all, despite having experienced again and again and again than any idea that I don't write down may as well have been an idea in someone else's head for all the good it does me? Am I now finding myself with only a let's call it incomplete recollection, and so find myself stuck trying to replicate a pair of epiphanies? I wouldn't have been stupid enough to have done that, would I? Surely not with something so important, right?