If You Build It, They Will Come. But First, Define “It.”

"So what exactly do you write about?" seems like it should be a fairly easy question to answer. That I would struggle to come up with a simple answer and probably find it impossible to come up with a complete one suggests a fairly obvious place to start with respect to yesterday's "Time to make some changes" statement. I said from the very start of Free Refills that I was building something here. Time to figure out how to get very clear on what exactly that has been.

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