Regarding this sentence from yesterday's piece:
Time to figure out how to get very clear on what exactly that [what I am/have been building at Free Refills] has been.
Every time I've read it, part of me has rebelled. That "how to get very clear" part initially feels weaselly. I nearly changed it in every single draft I wrote. Isn't it enough to say, "Time to figure out what exactly that has been?" But every time I go to change it, another part of me asserts that there's actually a point that apparently obfuscating verbiage.
I did some exploring in a zero draft earlier this evening, and the zero draft has me pretty convinced there's actually a reason for those words. I'll make my way through the zero draft tomorrow and share what I learn.